Discover Tūla The Label's Story

Tūla  the Label began with a simple vision: to create ethical fashion that  combines comfort and beauty, crafted with care for both the wearer and  the artisans behind the work. 

We  collaborate closely with women in India who are enhancing their  tailoring skills through Ammachi Labs — an empowerment program dedicated  to fostering confidence, income, and independence through hands-on  training. Each of our handmade garments is crafted slowly, often in  small batches, stitched by women who are developing new skills and  building brighter futures.

Rooted  in India and reimagined in Australia, Tūla produces sustainable  clothing made from natural fibres, featuring timeless, functional  designs. There’s no studio, no large factory—just a loom, a sewing  machine, and a shared commitment to honor every hand involved in  creating our garments..